WHERE IT BEGINS

THE FIRST COLLECTION

Whatever drives you, these are the pieces we built to start that journey.

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FIRST DROP

MOST BRANDS BUILD FOR THE TOP 1%

WE BUILD FOR BOTH

The pros.

The beginners.

The ones coming back.

The ones just starting.

We’re here to support movement, however it looks, wherever it starts.

From custom fabrics to performance cuts, we design each piece so you don’t have to switch outfits to switch mindsets.

Everyone’s AFTR something.

A stronger body.

A clearer mind.

A version of yourself that shows up, even when it’s hard.

We’re not here to define what you’re after.

Just to support you while you go for it.

Because every person has their own “why.”

And every day you show up, you’re AFTR it.


And so many of you already are.

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01.

BUILT WITH INTENTION

Not mass produced. Every piece is tested, refined, and built from scratch starting with the people it’s made for.

02.

No Shortcuts.

Every product is custom-made, designed from the ground up with premium materials and no compromises.

03.

Made to move. Made to
Last.

Minimal, durable and designed to outlast the hype. This isn’t seasonal, it’s AFTR.

FOR EVERYBODY.

FOR EVERY-BODY.

IN MOTION.

We Help You Go Further.

Get early access to our next drop, behind-the-scenes updates, and stories from real people sharing what they’re AFTR.

As a thank you for joining, you’ll get 10% OFF your first order.

FREE SHIPPING

On orders over R699.

CHECKOUT

Your info stays private and secure.

RETURNS

Quick and easy returns.

SUPPORT

Need help? Send us an email.

GO AFTR IT